:root{--navy: #1d3557;--blue: #457b9d;--light-blue: #a8dadc;--off-white: #f1faee;--accent-red: #e63946;--white: #ffffff;--gray-50: #f8f9fa;--gray-100: #f0f1f3;--gray-200: #e2e4e8;--gray-300: #ccd0d5;--gray-400: #a0a5ad;--gray-500: #6b7280;--gray-600: #4b5563;--gray-700: #374151;--gray-800: #1f2937;--green: #2a9d8f;--green-light: #e8f5f0;--red-light: #fde8ea;--blue-light: #e8f0f8;--orange: #e76f51;--orange-light: #fdf0eb;--shadow-sm: 0 1px 2px rgba(0, 0, 0, .05);--shadow: 0 1px 3px rgba(0, 0, 0, .08), 0 1px 2px rgba(0, 0, 0, .04);--shadow-md: 0 4px 6px rgba(0, 0, 0, .06), 0 2px 4px rgba(0, 0, 0, .04);--shadow-lg: 0 10px 15px rgba(0, 0, 0, .08), 0 4px 6px rgba(0, 0, 0, .04);--radius: 8px;--radius-sm: 4px;--radius-lg: 12px}*,*:before,*:after{box-sizing:border-box;margin:0;padding:0}html{font-size:15px;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}body{font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Arial,sans-serif;background:var(--gray-50);color:var(--gray-800);line-height:1.6}.app{min-height:100vh;display:flex;flex-direction:column}.main-content{flex:1;max-width:1280px;width:100%;margin:0 auto;padding:2rem 1.5rem}.navbar{background:var(--navy);color:var(--white);padding:0 1.5rem;height:56px;display:flex;align-items:center;position:sticky;top:0;z-index:100;box-shadow:0 2px 8px #00000026}.navbar-inner{max-width:1280px;width:100%;margin:0 auto;display:flex;align-items:center;gap:2rem}.navbar-brand{display:flex;align-items:center;gap:.5rem;text-decoration:none;color:var(--white);font-weight:700;font-size:1.05rem;letter-spacing:-.02em;white-space:nowrap}.navbar-brand svg{flex-shrink:0}.navbar-links{display:flex;align-items:center;gap:.25rem;list-style:none}.navbar-links a{color:#ffffffbf;text-decoration:none;padding:.4rem .75rem;border-radius:var(--radius-sm);font-size:.87rem;font-weight:500;transition:color .15s,background .15s}.navbar-links a:hover,.navbar-links a.active{color:var(--white);background:#ffffff1a}.navbar-spacer{flex:1}.navbar-cta{display:inline-flex;align-items:center;gap:.35rem;background:var(--blue);color:var(--white)!important;padding:.4rem .85rem;border-radius:var(--radius);font-size:.85rem;font-weight:600;text-decoration:none;transition:background .15s}.navbar-cta:hover{background:#3a6a89}.page-header{margin-bottom:2rem}.page-header h1{font-size:1.6rem;font-weight:700;color:var(--navy);letter-spacing:-.02em}.page-header p{color:var(--gray-500);margin-top:.25rem;font-size:.93rem}.page-header-row{display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap}.stats-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1rem;margin-bottom:2rem}.stat-card{background:var(--white);border-radius:var(--radius);padding:1.25rem 1.5rem;box-shadow:var(--shadow);border:1px solid var(--gray-200)}.stat-card .stat-label{font-size:.78rem;text-transform:uppercase;letter-spacing:.06em;color:var(--gray-500);font-weight:600;margin-bottom:.25rem}.stat-card .stat-value{font-size:1.75rem;font-weight:700;color:var(--navy);letter-spacing:-.02em}.stat-card .stat-sub{font-size:.8rem;color:var(--gray-400);margin-top:.15rem}.card{background:var(--white);border-radius:var(--radius);box-shadow:var(--shadow);border:1px solid var(--gray-200);overflow:hidden}.card-header{padding:1rem 1.25rem;border-bottom:1px solid var(--gray-200);display:flex;align-items:center;justify-content:space-between}.card-header h2{font-size:.95rem;font-weight:600;color:var(--navy)}.card-body{padding:1.25rem}.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}.grid-2x2{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:1fr 1fr;gap:1rem}@media(max-width:768px){.grid-2,.grid-3,.grid-2x2{grid-template-columns:1fr}}.positioning-map{position:relative;width:100%;aspect-ratio:1.4;background:var(--gray-50);border:1px solid var(--gray-200);border-radius:var(--radius-sm)}.positioning-map .axis-label{position:absolute;font-size:.72rem;font-weight:600;text-transform:uppercase;letter-spacing:.05em;color:var(--gray-400)}.positioning-map .axis-label.x-label{bottom:.5rem;left:50%;transform:translate(-50%)}.positioning-map .axis-label.y-label{left:.5rem;top:50%;transform:rotate(-90deg) translate(-50%);transform-origin:left center}.positioning-map .axis-line-x{position:absolute;top:50%;left:10%;right:10%;height:1px;background:var(--gray-300)}.positioning-map .axis-line-y{position:absolute;left:50%;top:10%;bottom:10%;width:1px;background:var(--gray-300)}.positioning-map .quadrant-label{position:absolute;font-size:.68rem;color:var(--gray-400);font-weight:500}.plot-dot{position:absolute;width:36px;height:36px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:.65rem;font-weight:700;color:var(--white);transform:translate(-50%,-50%);cursor:default;box-shadow:var(--shadow-sm);transition:transform .15s}.plot-dot:hover{transform:translate(-50%,-50%) scale(1.15)}.plot-dot.you{background:var(--blue);width:42px;height:42px;font-size:.7rem;border:2px solid var(--navy)}.plot-dot.comp{background:var(--gray-500)}.activity-feed{list-style:none}.activity-feed li{display:flex;gap:.75rem;padding:.7rem 0;border-bottom:1px solid var(--gray-100);font-size:.87rem}.activity-feed li:last-child{border-bottom:none}.activity-dot{width:8px;height:8px;border-radius:50%;flex-shrink:0;margin-top:.45rem}.activity-dot.blue{background:var(--blue)}.activity-dot.green{background:var(--green)}.activity-dot.red{background:var(--accent-red)}.activity-dot.orange{background:var(--orange)}.activity-time{color:var(--gray-400);font-size:.78rem;white-space:nowrap;margin-left:auto}.quick-actions{display:flex;gap:.75rem;flex-wrap:wrap}.btn{display:inline-flex;align-items:center;gap:.4rem;padding:.55rem 1.1rem;font-size:.87rem;font-weight:600;border-radius:var(--radius);border:1px solid transparent;cursor:pointer;text-decoration:none;transition:background .15s,border-color .15s,box-shadow .15s;font-family:inherit;line-height:1.4}.btn-primary{background:var(--blue);color:var(--white);border-color:var(--blue)}.btn-primary:hover{background:#3a6a89}.btn-secondary{background:var(--white);color:var(--gray-700);border-color:var(--gray-300)}.btn-secondary:hover{background:var(--gray-50);border-color:var(--gray-400)}.btn-danger{background:var(--accent-red);color:var(--white);border-color:var(--accent-red)}.btn-danger:hover{background:#cf2f3d}.btn-sm{padding:.35rem .75rem;font-size:.8rem}.btn-lg{padding:.7rem 1.4rem;font-size:.95rem}.competitor-cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(340px,1fr));gap:1rem}.competitor-card{background:var(--white);border-radius:var(--radius);border:1px solid var(--gray-200);box-shadow:var(--shadow);padding:1.25rem;display:flex;flex-direction:column;gap:.75rem;transition:box-shadow .15s,border-color .15s;text-decoration:none;color:inherit}.competitor-card:hover{box-shadow:var(--shadow-md);border-color:var(--blue)}.competitor-card-header{display:flex;align-items:center;gap:.85rem}.competitor-logo{width:44px;height:44px;border-radius:var(--radius);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:1rem;color:var(--white);flex-shrink:0}.competitor-card-header h3{font-size:1rem;font-weight:600;color:var(--navy)}.competitor-card-header .comp-website{font-size:.78rem;color:var(--gray-400)}.competitor-card .comp-meta{display:flex;gap:.5rem;flex-wrap:wrap}.comp-tag{display:inline-block;padding:.15rem .55rem;border-radius:99px;font-size:.73rem;font-weight:600}.comp-tag.category{background:var(--blue-light);color:var(--blue)}.comp-tag.pricing{background:var(--green-light);color:var(--green)}.competitor-card .comp-strength{font-size:.83rem;color:var(--gray-600);line-height:1.5}.competitor-card .comp-updated{font-size:.75rem;color:var(--gray-400);margin-top:auto}.filter-bar{display:flex;align-items:center;gap:.75rem;margin-bottom:1.5rem;flex-wrap:wrap}.filter-bar select,.filter-bar input{padding:.45rem .75rem;font-size:.85rem;border:1px solid var(--gray-300);border-radius:var(--radius-sm);background:var(--white);color:var(--gray-700);font-family:inherit}.filter-bar select:focus,.filter-bar input:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 2px #457b9d26}.detail-header{display:flex;align-items:flex-start;gap:1.25rem;margin-bottom:2rem}.detail-logo{width:64px;height:64px;border-radius:var(--radius-lg);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:1.5rem;color:var(--white);flex-shrink:0}.detail-info h1{font-size:1.5rem;font-weight:700;color:var(--navy)}.detail-info .detail-website{color:var(--blue);font-size:.87rem;text-decoration:none}.detail-info .detail-website:hover{text-decoration:underline}.detail-meta{display:flex;gap:1.5rem;margin-top:.5rem;flex-wrap:wrap}.detail-meta span{font-size:.83rem;color:var(--gray-500)}.detail-meta strong{color:var(--gray-700)}.detail-sections{display:flex;flex-direction:column;gap:1.5rem}table{width:100%;border-collapse:collapse}th,td{text-align:left;padding:.65rem .85rem;font-size:.87rem;border-bottom:1px solid var(--gray-100)}th{font-weight:600;color:var(--gray-500);font-size:.78rem;text-transform:uppercase;letter-spacing:.05em;background:var(--gray-50);border-bottom:2px solid var(--gray-200)}td{color:var(--gray-700)}tr:hover td{background:var(--gray-50)}.comparison-table{overflow-x:auto}.comparison-table table{min-width:700px}.comparison-table th:first-child,.comparison-table td:first-child{position:sticky;left:0;background:var(--white);z-index:1;font-weight:600;color:var(--navy);min-width:180px}.comparison-table th:first-child{background:var(--gray-50)}.comparison-table td{text-align:center;min-width:120px}.comparison-table td:first-child{text-align:left}.comparison-table th{text-align:center}.comparison-table th:first-child{text-align:left}.cell-yes{color:var(--green);font-weight:700;font-size:1.1rem}.cell-no{color:var(--gray-300);font-size:1.1rem}.cell-partial{color:var(--orange);font-weight:600;font-size:.85rem}.cell-advantage{background:var(--green-light)!important}.cell-disadvantage{background:var(--red-light)!important}.swot-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem}@media(max-width:640px){.swot-grid{grid-template-columns:1fr}}.swot-quadrant{border-radius:var(--radius);padding:1.25rem;min-height:200px}.swot-quadrant h3{font-size:.9rem;font-weight:700;text-transform:uppercase;letter-spacing:.05em;margin-bottom:.75rem;display:flex;align-items:center;gap:.4rem}.swot-quadrant ul{list-style:none;display:flex;flex-direction:column;gap:.5rem}.swot-quadrant li{font-size:.87rem;line-height:1.5;padding:.4rem .6rem;border-radius:var(--radius-sm);background:#fff9}.swot-strengths{background:var(--green-light);border:1px solid #c3e6dc}.swot-strengths h3{color:#1a7a6a}.swot-weaknesses{background:var(--red-light);border:1px solid #f5c6ca}.swot-weaknesses h3{color:#b82534}.swot-opportunities{background:var(--blue-light);border:1px solid #c3d8ea}.swot-opportunities h3{color:#2e6590}.swot-threats{background:var(--orange-light);border:1px solid #f0cfc0}.swot-threats h3{color:#c4542f}.report-templates{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:1rem}.report-card{background:var(--white);border:1px solid var(--gray-200);border-radius:var(--radius);padding:1.25rem;box-shadow:var(--shadow)}.report-card h3{font-size:.95rem;font-weight:600;color:var(--navy);margin-bottom:.35rem}.report-card p{font-size:.83rem;color:var(--gray-500);margin-bottom:1rem;line-height:1.5}.report-card .report-actions{display:flex;gap:.5rem;flex-wrap:wrap}.recent-reports{margin-top:2rem}.recent-reports table td a{color:var(--blue);text-decoration:none;font-weight:500}.recent-reports table td a:hover{text-decoration:underline}.form-group{margin-bottom:1.25rem}.form-group label{display:block;font-size:.83rem;font-weight:600;color:var(--gray-700);margin-bottom:.35rem}.form-group input,.form-group select,.form-group textarea{width:100%;padding:.55rem .85rem;font-size:.9rem;border:1px solid var(--gray-300);border-radius:var(--radius-sm);font-family:inherit;color:var(--gray-800);background:var(--white);transition:border-color .15s,box-shadow .15s}.form-group input:focus,.form-group select:focus,.form-group textarea:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 3px #457b9d1f}.form-group textarea{min-height:100px;resize:vertical}.form-group .help-text{font-size:.78rem;color:var(--gray-400);margin-top:.25rem}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:1rem}@media(max-width:640px){.form-row{grid-template-columns:1fr}}.form-section{margin-bottom:2rem}.form-section h2{font-size:1.05rem;font-weight:600;color:var(--navy);margin-bottom:1rem;padding-bottom:.5rem;border-bottom:1px solid var(--gray-200)}.tags-input{display:flex;flex-wrap:wrap;gap:.4rem;padding:.4rem;border:1px solid var(--gray-300);border-radius:var(--radius-sm);background:var(--white);min-height:42px;align-items:center}.tags-input:focus-within{border-color:var(--blue);box-shadow:0 0 0 3px #457b9d1f}.tags-input input{border:none!important;padding:.2rem .4rem!important;font-size:.85rem;flex:1;min-width:100px;box-shadow:none!important}.tags-input input:focus{box-shadow:none!important}.tag{display:inline-flex;align-items:center;gap:.3rem;padding:.2rem .55rem;background:var(--blue-light);color:var(--blue);border-radius:99px;font-size:.78rem;font-weight:600}.tag button{background:none;border:none;cursor:pointer;color:var(--blue);font-size:.9rem;padding:0;line-height:1;opacity:.6}.tag button:hover{opacity:1}.toast{position:fixed;bottom:1.5rem;right:1.5rem;background:var(--navy);color:var(--white);padding:.85rem 1.25rem;border-radius:var(--radius);font-size:.87rem;font-weight:500;box-shadow:var(--shadow-lg);z-index:1000;animation:toast-in .3s ease}@keyframes toast-in{0%{opacity:0;transform:translateY(10px)}to{opacity:1;transform:translateY(0)}}.feature-list{list-style:none;display:flex;flex-direction:column;gap:.35rem}.feature-list li{display:flex;align-items:center;gap:.5rem;font-size:.87rem;padding:.35rem 0}.feature-check{color:var(--green);font-weight:700}.feature-x{color:var(--gray-300)}.notes-section textarea{width:100%;min-height:120px;padding:.75rem;font-size:.87rem;border:1px solid var(--gray-200);border-radius:var(--radius-sm);resize:vertical;font-family:inherit;color:var(--gray-700);line-height:1.6}.export-formats{display:flex;gap:.5rem}.export-btn{padding:.3rem .65rem;font-size:.78rem;font-weight:600;border-radius:var(--radius-sm);border:1px solid var(--gray-300);background:var(--white);color:var(--gray-600);cursor:pointer;transition:background .15s,border-color .15s}.export-btn:hover{border-color:var(--blue);color:var(--blue);background:var(--blue-light)}.text-muted{color:var(--gray-500)}.text-sm{font-size:.83rem}.mt-1{margin-top:.5rem}.mt-2{margin-top:1rem}.mt-3{margin-top:1.5rem}.mb-1{margin-bottom:.5rem}.mb-2{margin-bottom:1rem}.mb-3{margin-bottom:1.5rem}.gap-1{gap:.5rem}.flex{display:flex}.items-center{align-items:center}.justify-between{justify-content:space-between}.badge{display:inline-block;padding:.15rem .55rem;border-radius:99px;font-size:.73rem;font-weight:600}.badge-blue{background:var(--blue-light);color:var(--blue)}.badge-green{background:var(--green-light);color:var(--green)}.badge-red{background:var(--red-light);color:var(--accent-red)}.badge-orange{background:var(--orange-light);color:var(--orange)}.pricing-tiers{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:1rem}.pricing-tier{border:1px solid var(--gray-200);border-radius:var(--radius);padding:1rem;text-align:center}.pricing-tier h4{font-size:.9rem;font-weight:600;color:var(--navy)}.pricing-tier .price{font-size:1.5rem;font-weight:700;color:var(--blue);margin:.5rem 0}.pricing-tier .price span{font-size:.8rem;font-weight:400;color:var(--gray-400)}.pricing-tier ul{list-style:none;text-align:left;font-size:.82rem;color:var(--gray-600)}.pricing-tier ul li{padding:.2rem 0}.spinner{width:18px;height:18px;border:2.5px solid var(--gray-200);border-top-color:var(--blue);border-radius:50%;animation:spin .7s linear infinite;flex-shrink:0}@keyframes spin{to{transform:rotate(360deg)}}